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Thank you for your interest in Target Walleye! Hopefully, the following information will help you understand who we are, what we do, and how we do it. If you’re looking to get the free newsletter and skip all the deets, please click here –Newsletter sign up!
Target Walleye (TW) is a multi-platform digital effort owned by Al Lindner, Jay Kumar, and Dawn Lindner. The owners have had the good fortune to be successful in all forms of media and every facet of walleye fishing.
TW covers walleye fishing during the open-water season (approximately March-October) and ice fishing for all species – mostly walleye, perch, and panfish – during the ice season (approx Nov-March). If you’re looking to get the free newsletter and skip all the deets, please click here –Newsletter sign up!
TW was launched in December 2014 to address three primary needs:
1. To revive walleye media, which had been virtually dead for 10+ years.
2. To provide a new North America-wide media platform for the growing ice-fishing market.
3. To provide a digital property that was portable (mobile) and accessible across all digital platforms.
TW was based on Jay Kumar’s BassBlaster property, which is the #2 daily read in bass fishing and the only mobile media product in bass fishing.
TW is the #1 media platform for walleye fishing. It’s the #1 walleye-specific read (email) in North America, the #1 walleye Facebook page, and the #1 walleye and ice fishing Instagram page.
TW pushes (key!) fun, entertaining, fast-read digital content to diehard northern-tier U.S. and Canadian anglers using the two major mobile delivery platforms: email and social media.
While TW does produce some original content, most of what we do is “riff on” other people’s content, including your content. We find and curate content and make it fun and informative to read. This is why our readers – weekend warriors, fishing industry folks, and professional anglers – literally love TW. If you’re interested in learning more, please reach out to me directly at chrisp@targetwalleye.com
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